Convince
Substantiate
Distinguish
People and organizations that can clearly define who they are, what they stand for, and why that's important, get things done.
There you are.
With your decision that just won't move forward. Your mandate that's not supported. Your vision that's sound on paper but doesn't resonate within the organization. Your idea that was introduced too early or too vaguely. These are times when the content isn't the problem.
But somewhere between what you intend and what someone else hears or sees, things often go wrong.
insight
As soon as something new has to make room in someone else's mind, resistance arises.
explanation
People are indifferent or resistant to change, so you'll have to convince them. Even if they are interested, they won't simply trust your claims, so you have to be able to back them up. And with so many options available, they'll find it hard to choose you, so you have to stand out.
necessity
Professionals who need this most urgently are those for whom the story directly determines whether they get anything done. Or not.
when they have to sell a change of course or strategic choice to their own organization, the Supervisory Board or shareholders.
Executives, Directors and Leaders
The decision has already been made, but without acceptance everything stands still.
Entrepreneurs
and Founders
when they need investors, partners and customers, or are overtaken by the competition.
They live the story, but cannot tell it clearly to the audience.
Consultants and
Advisors
who have to present a recommendation or expertise to a client who is sceptical or considering alternatives.
The advice must not only be correct, it must also be accepted.
Project Leaders and
Program Managers
when obtaining a mandate, budget or support, especially in complex, long-term projects.
Stakeholders need to be re-engaged periodically.
in pleadings, arbitration, negotiations and especially in crisis situations where they have to work together with communications professionals.
Lawyers and
Attorneys
Legal logic alone is not enough to determine the outcome.
Politicians and
policy officers
when defending a law, measure or budget, both in Parliament and towards the public.
The content is correct, but legitimacy still needs to be gained.
Scientists and
Researchers
in valorisation, reports or social discussions if they want to make contact with the general public.
The facts are substantiated, but the language to convince and differentiate is lacking.
Hi, I'm Harald Simons.
I help people and organizations translate what they think into what others believe. What they say into what others hear. What they write into what others read. So that others accept what they want to achieve.
I do this as a consultant, facilitator, and editor. That often requires as many as three agencies.
You can rely on my 35 years of international experience at consultancies and organizations, solving communication challenges for more than 100 clients in international businesses, governments, NGOs, and alliances.
proposition